PARK 1 MARKETING

Drive more business to your car park

PARK 1 engages with local business communities, tenants and customers to build marketing activity and loyalty programs through advanced technology, digital platforms and social media.

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HOW WE BUILD BUSINESS

PARK 1 assigns a specialist sales team to every car park we manage, driving revenue growth through direct sales and business-building promotions.

OUR TOOLS INCLUDE:

Advantage Parking

The Advantage Parker program is a cash-free billing system for fleets. The program’s loyal cardholders actively seek PARK 1 car parks.

VIP Parking

VIP Parking allows tenants to reserve a parking bay in the car park of their building, to provide complimentary or user-paid parking for their customers.

Innovative Payment Methods

PARK 1 accepts a wide range of non-traditional payment cards – In addition to all major credit cards – creating increased revenue opportunities at your site.

OUR CUSTOMER LOYALTY INITIATIVES:

Customer Connect Loyalty Platform

Customer Connect helps you develop stronger relationships with your customers. You can reward them for parking in your car park and provide personalized service to permanent parkers, staff, fleets, individuals or groups.

Club Secure

Club Secure is the largest parking loyalty program in the world, with more than 950,000 members. Club Secure drives extra revenue to your car park by offering members access to parking discounts, partner offers and competitions.

Secure-A-Spot

Our online booking service offers pre-booking and pre-payment services and access to a range of attractive parking products.

PARTNERSHIPS

We are the exclusive car park operator for Chicago’s affiliate programs, which means we can provide parking discounts and points-based loyalty benefits to your customers.

KEEPING CUSTOMERS CONNECTED

Customers want instant access to information – we have developed a range of online tools, mobile phone and GPS solutions that present your product in the most powerful, immediate way.

Our social media and digital strategies help customers find and book parking. They also reach out with special offers to thousands of followers on the go.